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Industry Trends

2 Minute Read

Alleviate Your Commercial Lines Pain Points with Modern Tech

Published: April 10, 2025

By: Kathy Hrach

 
 
 

When I had the opportunity to speak to carriers at an Ivans Connect keynote, I chose to venture off from the standard product roadmap presentation and bring the story of Andrea from Spark Insurance to life based on the hundreds of discussions I have had with insurance carriers during my time here at Ivans. It’s a story of an insurance carrier’s commercial lines process experience before and after embracing digital connectivity technology.

Let’s look closer at Andrea’s story and explore what can happen when carriers embrace new technologies in their daily insurance workflows, enabling them to better meet customer expectations.

Andrea Represents Hundreds of Carriers

Meet Andrea. She leads commercial distribution at Spark Insurance, and like hundreds of insurance carriers I have talked to, her team struggled with manual workflows across every stage of the insurance lifecycle – from finding agencies to communicating appetite, quoting new business, managing book roll, and more. That was before she found the right insurtech.

The Pain Points

Before Andrea discovered digital capabilities and tools to help with daily processes, her days consisted of endless phone calls, face-to-face meetings, lengthy PDF appetite guides and guiding agencies to log into multiple systems. Does this sound familiar? This reality was a common scenario for Andrea’s team within various insurance workflows.

What’s Possible with Digital Connectivity

Now, Andrea and her team can achieve their goals of expanding their books of business, identifying the best agencies to partner with, providing agencies with an easier way to quote new business, and managing more efficient book roll workflows with automation.

4 Ways to Go from Manual to Modern

Let’s explore the four main ways Andrea took control to alleviate her commercial lines pain points, streamline workflows and create a better agency customer experience.

  1. Find agency partners with ease. Are you spending hours daily engaging in in-person interactions filled with uncertainty when trying to find the perfect agency partner match? Thanks to the latest appetite communication tech and new insights available to carriers, it’s now more straightforward to find the right agency partners and match their evolving appetites.
  2. Improve your appetite communication. If you’re still stuck producing lengthy PDF guides, emailing them to agencies and relying on in-person visits to communicate appetite, it’s time to embrace digital transformation. Improve your digital connectivity with better appetite insights and data-driven analytics. With world-class appetite communication and Ivans Insights for Carriers, you can easily find the best agency partners based on your appetite.
  3. Quote new and renewal business without jumping through hoops. Are your agency partners frustrated by entering the same information across multiple systems? With integrations available across many industry-leading systems, carriers can now connect their quoting platforms to management systems that agencies prefer.
  4. Embrace automation with book roll. Both agencies and carriers invest significant time manually managing the book roll process. With modern book roll technology capabilities, carriers can easily automate requests sent to their agencies regardless of what agency management system they use.

Check Out Andrea’s Story

Want more proof points and an illustration of what can happen when you embrace next-generation digital connectivity tech functionalities? View our persona story to see the art of what’s possible when insurance carriers embrace modern tech – and get insights from our carrier respondents in our agency-carrier connectivity survey.

  • Kathy Hrach

    SVP, Product Management

    Kathy Hrach, SVP of Product Management at Ivans, focuses on enhancing connectivity for carriers and agencies. She has spent her career helping automate manual processes and drive efficiency through technology.

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    All Posts by Kathy Hrach