Industry Trends
4 Minute Read
Find Your Perfect Match with Ivans Marketing Insights
Published: October 24, 2024
By: Kathy Hrach
Nearly two years ago, we introduced Ivans Marketing Insights™, a cutting-edge tool designed to transform the way you understand the agency universe. This solution delivers precise insights and detailed information to help you pinpoint distribution partners and deep dive into specific agency details. It will empower you to uncover growth opportunities and eliminate the guesswork and manual work often associated with finding the right agency partners.
Without the capability to search for agencies based on liability limits and auto policy types, carriers and MGAs miss out on opportunities to partner with agencies that are the best match for their risk appetite and policy requirements.
We've been listening to your feedback about Ivans Marketing Insights. One challenge we've heard is that carriers and MGAs need help to identify agencies that specialize in writing specific types of personal auto policies. This limitation hinders your ability to strategically align policies with your risk management and underwriting preferences.
Here are a few new features and enhancements we’ve added to Ivans Marketing Insights.
Our latest release includes Personal Auto Coverage Insights. Designed for data and analytics teams, sales and marketing, and management, this feature allows you to search for agencies that write specific liability limits for personal auto policies and certain auto policy types, like motorcycle, car, or RV.
When viewing a specific agency, you’ll have access to two new reports:
These reports are designed to help you understand different insurance agencies and find the perfect match for your personal auto policy needs. When checking out an agency's profile, you'll get detailed insights into important metrics, such as the range of liability limits and specific auto policy types they handle. This transparency is meant to empower you with actionable information, helping you make informed decisions about which agencies you partner with.
Earlier this year, we released Ivans Marketing Insights Plus. Also designed for data and analytics teams, Ivans Marketing Insights Plus provides a data set for carriers and MGAs to review potential agency partnerships and enhance current relationships with agencies in the Ivans network. The data set includes reports with agency premium and book of business details categorized by state, line of business, industry and more.
The new reports include:
Ivans Marketing Insights Plus gives carriers and MGAs comprehensive access to data, including their premium policies and other details, categorized by state, line of business, industry, and more, instead of manually looking up agencies one at a time.
We are committed to helping you discover agency partners that perfectly match your business goals, and our new reports provide exclusive and valuable insights that can't be found elsewhere. These insights will empower you to better understand the strengths and weaknesses of different agencies, enabling you to make intelligent, data-based decisions.
With more than one million daily transactions across Ivans and access to 38,000+ agencies, Ivans has the data, and now the tool, that adds value to your agency visits , reduces the need for multiple disjoined applications, and manual reporting. Unleash your organizations full potential, streamline your processes, and drive growth like never before. Find out more information about Ivans Marketing Insights, and fill out our quick form if you have any questions or are ready to get started.
SVP, Product Management
Kathy Hrach, SVP of Product Management at Ivans, focuses on enhancing connectivity for carriers and agencies. She has spent her career helping automate manual processes and drive efficiency through technology.